Key Diio Mi Fares & Market Size users include:
- Airport Executives
- Airport Marketing Managers and Business Developers
- Destination Marketing Organizations
Ticket intelligence based on nearly a billion settlements each year.
Diio Mi’s standard feature set includes U.S. passenger traffic data made available to the domestic market by the U.S. Department of Transportation (DOT). But DOT restrictions and the lack of participation by non-U.S. carriers can make airport marketing and international air service development particularly challenging.
To bridge these critical intelligence gaps, Diio has developed a sophisticated Fares and Market Size (FM) module. Available as an option to Diio Mi subscribers, FM combines domestic and international fares and market size data based on actual and completed transactions.
Diio collaborated with Airlines Reporting Corporation® (ARC) and International Air Transportation Association (IATA) to provide domestic and international fare and market information. This intelligence is based on ticket settlements from nearly a billion tickets each year and covers U.S. ticket sales and sales from more than 160 countries, including hard to find sales data for countries like China and Russia.
FM delivers the actual fares passengers paid—rather than fare estimates based on less reliable booking data. FM combines actual ticket data from travel agencies worldwide to estimate the number of passengers who travel point to point around the globe. By aggregating ticket sale data from 30 global distribution systems, including those in the U.S., FM builds confidence as you calculate market sizes with unmatched precision.
Diio Mi FM stands for Fares and Market Sizes. The FM add-on module includes:
Fares. Diio Mi FM brings the most reliable information on global fares currently available to airports. Using transaction settlement data from nearly a billion tickets sold each year, Diio Mi FM contains the actual fares that real passengers pay for their travel. In contrast, aviation data tools based on MIDT bookings are forced to estimate fares using fare class indicators, because bookings records do not contain the final fares that passengers pay. MIDT vendors must then try to match these fare class indicators with what appears in the totally separate and frequently inconsistent TCN database.
Market Sizes. Diio Mi FM reports estimates of the number of passengers that travel between various points around the globe based on an extensive sample of ticket sales. The tickets that flow through the ARC ASP and IATA BSP ticket settlement systems originate from over 30 global distribution systems (“GDSs”) worldwide, including online GDSs in the United States. While Diio Mi FM reports total market sizes including tickets sold directly by the airlines, calibrating the market size is inherently more accurate when starting from a larger foundation. Additionally, MIDT vendors must make an additional adjustment in their estimation process to account for bookings that are never ticketed. The raw Diio Mi FM data contains only ticketed passengers, and it accounts for refunds, so avoiding more steps leads to more accurate passenger counts.
Global. Diio Mi FM is the first truly global source of aviation market intelligence that comes from ticket data. Diio Mi FM combines ARC’s ASP data for tickets sold in the United States with IATA’s BSP for tickets sold in 163 other nations around the world, including nations uncovered by other sources like China and Russia.
Three FM options are available to Diio Mi airport subscribers:
FMd Domestic: Developed for U.S. airports to look at domestic traffic
FMg Global: Developed for airports in Canada and airports and DMOs in the Caribbean
FMi International: Developed for U.S. airports and DMOs focused on U.S. to international markets
Data is available monthly, not quarterly, and is delivered 45 days after the close of the month. Need details by cabin booked? FM also includes class of service breakout.
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